Beyond Tirupati Laddu and Pootharekulu

Andhra Pradesh, known for its rich culture and heritage, is home to several unique products that have received the prestigious Geographical Indication (GI) tag. The GI tag recognizes products that originate from specific regions and have distinct qualities due to their geographical environment. While well-known GI products like Tirupati Laddu and Athreyapuram Pootharekulu are celebrated worldwide, the state boasts several other lesser-known treasures that deserve equal attention. In this blog, we will explore five rare GI products of Andhra Pradesh, with a special spotlight on Athreyapuram Pootharekulu, a sweet delicacy wrapped in tradition.

     1. Athreyapuram Pootharekulu

Pootharekulu (pronounced as ‘poo-ta-ray-koo’) is a paper-thin sweet made from rice starch, jaggery, and ghee. This delicacy originates from Athreyapuram, a small village in the East Godavari district. What sets Pootharekulu apart is its unique texture, which resembles thin edible paper wrapped around sweet fillings like jaggery, sugar, or even dry fruits. The GI tag has helped protect the authenticity of this traditional sweet and given it global recognition.
Pootharekulu stands as a symbol of Andhra’s culinary creativity and craftsmanship. Today, the sweet is not only popular in festive celebrations but is also exported to various parts of the world. Its distinctiveness lies in the delicate balance between texture and flavor, making it a must-try item for anyone exploring the heritage of Andhra Pradesh.
However, finding authentic, traditionally made Pootharekulu is becoming increasingly difficult due to the influx of mass-produced imitations.
If you’re seeking the pure, traditional Godavari Athreyapuram Pootharekulu, you need to be careful where you buy it from. For those craving the original taste and craftsmanship that reflect the essence of the region, you can click here to buy genuine Athreyapuram Pootharekulu, directly sourced from local artisans preserving the authentic recipe.

     2. Tirupati Laddu

Another famous GI product is the Tirupati Laddu, offered as prasadam at the Tirumala Venkateswara Temple. Made from gram flour, sugar, cashew nuts, and ghee, this laddu is known for its divine connection and unique preparation. The temple’s kitchen produces thousands of laddus daily, and the GI tag ensures that no other place can legally manufacture or market it under the same name. This sweet treat is considered sacred and holds sentimental value for devotees visiting the temple.

     3. Banganapalle Mango

Banganapalle Mango, often called the King of Mangoes, hails from the Kurnool district in Andhra Pradesh. Known for its sweet taste, smooth texture, and bright yellow skin, this mango variety holds a special place among mango lovers. Its GI tag helps preserve the mango’s legacy and promotes farmers in the region. These mangoes are exported to many countries and remain in high demand during the summer season.

     4. Udayagiri Wooden Cutlery

A lesser-known but remarkable GI product from Andhra Pradesh is the Udayagiri Wooden Cutlery. This craft originates from Udayagiri in the Nellore district and is known for its intricate designs and eco-friendly material. Artisans use a particular type of wood that is light yet durable, making the cutlery both decorative and functional. The GI tag has provided much-needed recognition to this traditional craft, ensuring that these artisans get fair prices for their work.

     5. Srikalahasti Kalamkari

Kalamkari, a form of hand-painted or block-printed textile art, is another GI product that originates from Andhra Pradesh. Srikalahasti Kalamkari is distinct for its intricate hand-painting techniques, often depicting stories from Hindu mythology. Natural dyes are used in the process, maintaining an eco-friendly approach. The GI status has not only helped protect the authenticity of Kalamkari art but also boosted the livelihood of local artisans.

     6. Durgi Stone Carvings

The Durgi Stone Carvings are exquisite sculptures made from soft limestone, originating from the town of Durgi in Guntur district. This ancient craft has evolved over centuries and is known for its precise detailing. Traditionally used for temple architecture, today, these carvings are also used for decorative pieces. The GI tag has provided a platform for artisans to showcase their skills and maintain the authenticity of the craft.

Conclusion

While the Tirupati Laddu and Athreyapuram Pootharekulu remain iconic GI products from Andhra Pradesh, the state offers many other hidden gems. From the luscious Banganapalle Mango to the delicate Udayagiri Wooden Cutlery, Andhra Pradesh’s GI products reflect the diversity of its culture, cuisine, and craftsmanship. The GI tag not only protects these products from imitation but also promotes the livelihoods of local communities.
As we celebrate these rare and fascinating GI-tagged items, it becomes clear that each product holds a story of tradition, skill, and regional pride. Next time you visit Andhra Pradesh, be sure to explore beyond the popular items and experience the true essence of the state through its unique GI treasures.

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Our Pootharekulu does not have any preservatives, added flavours or colours. We prepare it the same old traditional way and shipping direct from Atreyapuram. It’s fully organic and pure, just like your Mom’s cooking.

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Atreyapuram Village, East Godavari,
Andhra Pradesh – 533235

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